Facebook Custom Audience Infographic

Facebook Custom Audience Infographic

Facebook marketing tools are sophisticated and highly effective when used properly. You can use Facebook Ads Manager and Audience Insights to create a custom audience, based on your actual clients, whose details you can import to Facebook as a .csv file. Once uploaded they can be analysed in order to identify specific insights into their […]

YouTube Subtitles Improve SEO

YouTube Subtitles Improve SEO

The option to add subtitles or captions has been available on YouTube for years. The time synched text is useful for the hearing impaired and those who speak English as a second language but it is also handy for digital marketers. While subtitles are just transcribed dialogue, captioning includes the dialogue and a description of […]