The Digital Marketing 2016 Infographic

The Digital Marketing 2016 Infographic

This handy infographic from Smart Insights illustrates the importance of digital marketing to businesses in 2016 and shows which kinds of digital marketing strategies marketers actually prefer. The Digital Marketing 2016 Infographic was created using stats from various sources combined with the results of their own ‘Managing Digital Marketing 2016 report’. The infographic begins by […]

8 Digital Marketing Myths Infographic

8 Digital Marketing Myths Infographic

Digital marketing is an essential part of effective modern business, but a variety of misconceptions and myths have arisen around it. Some people believe that anyone can be a digital marketer, that it can be done for free or that it is more simple than traditional marketing. Many of these have arisen due to certain […]

YouTube Subtitles Improve SEO

YouTube Subtitles Improve SEO

The option to add subtitles or captions has been available on YouTube for years. The time synched text is useful for the hearing impaired and those who speak English as a second language but it is also handy for digital marketers. While subtitles are just transcribed dialogue, captioning includes the dialogue and a description of […]

The Best SEO in East London

The Best SEO in East London

If your company is based in East London, where tech start-ups and new media companies thrive, you should be aware of the importance of SEO (search engine optimisation). Most new media companies depend on online sales and online discovery for their revenue. If you want to be discovered by clients and customers then you need […]

Local SEO Company in London

Local SEO Company in London

The size of your business and the kind of service you provide determines whether you should recruit a large, international or a local SEO company. Roughly 60% of people doing searches online will only click on links from the first page. That means page 2 just won’t cut it. You need to rank highly on […]

Video Marketing is the Future

Video Marketing is the Future

Video Marketing is inevitably the future of digital marketing yet an astonishing number of businesses totally neglect marketing opportunities provided by platforms like YouTube. This seems very strange when you consider that 80% of businesses believe that videos give them an edge over their competitors and 79% are planning to invest in the production of […]

Is Skype for Business Right For You?

Is Skype for Business Right For You?

While Skype has been a popular means of private online communication since its release, it is also now regarded as a communications solution for businesses. If you are considering using Skype as a replacement for PBX (Private Branch Exchange) and/or external sales calls, support and telephone marketing, you must first consider whether Skype for business is right […]