The Digital Marketing 2016 Infographic

The Digital Marketing 2016 Infographic

This handy infographic from Smart Insights illustrates the importance of digital marketing to businesses in 2016 and shows which kinds of digital marketing strategies marketers actually prefer. The Digital Marketing 2016 Infographic was created using stats from various sources combined with the results of their own ‘Managing Digital Marketing 2016 report’. The infographic begins by […]

8 Digital Marketing Myths Infographic

8 Digital Marketing Myths Infographic

Digital marketing is an essential part of effective modern business, but a variety of misconceptions and myths have arisen around it. Some people believe that anyone can be a digital marketer, that it can be done for free or that it is more simple than traditional marketing. Many of these have arisen due to certain […]

Social Media Damage Control

With people being so easily offended these days, one must be careful when posting on Social Media. If you discover that your social media manager has posted an insensitive comment or that people are offended by something that was posted on your social channels, then you need to think carefully about damage control. If the […]

Facebook Custom Audience Infographic

Facebook Custom Audience Infographic

Facebook marketing tools are sophisticated and highly effective when used properly. You can use Facebook Ads Manager and Audience Insights to create a custom audience, based on your actual clients, whose details you can import to Facebook as a .csv file. Once uploaded they can be analysed in order to identify specific insights into their […]

YouTube Subtitles Improve SEO

YouTube Subtitles Improve SEO

The option to add subtitles or captions has been available on YouTube for years. The time synched text is useful for the hearing impaired and those who speak English as a second language but it is also handy for digital marketers. While subtitles are just transcribed dialogue, captioning includes the dialogue and a description of […]

The Best SEO in East London

The Best SEO in East London

If your company is based in East London, where tech start-ups and new media companies thrive, you should be aware of the importance of SEO (search engine optimisation). Most new media companies depend on online sales and online discovery for their revenue. If you want to be discovered by clients and customers then you need […]

Local SEO Company in London

Local SEO Company in London

The size of your business and the kind of service you provide determines whether you should recruit a large, international or a local SEO company. Roughly 60% of people doing searches online will only click on links from the first page. That means page 2 just won’t cut it. You need to rank highly on […]