Tailor made website with integrated marketing and SEO strategy.
Spa LONDON is a registered trade mark of GLL, a charitable not-for-profit organisation which was the first leisure operator in the UK to be awarded the prestigious Social Enterprise Mark and the Big Society Award in 2011. We completely redesigned the spa LONDON website, adding individual pages for each of their six spa locations. The location specific pages detail which treatments and packages are available there.
The SEO friendly website features large images and clear buttons with a design for intuitive navigation which ensures users can easily find their way around. It is possible to identify the ideal location and treatment for you and then book it online with a couple of clicks. The latest blogs are displayed with thumbnails on the right hand side of the page with the social media links and Twitter feed beneath. All remain visible on every page for quick and simple navigation to key social media pages.
The content for each page was optimised for relevant search terms, such as “day spa London” and copy was written that reflected the brand identity of the site while also fulfilling necessary SEO practices. In order to attract more traffic and encourage return visits, we maintain their blog, updating it not only with relevant information about news, promotions and press reviews but also with informative articles related to relevant keywords.