Apple Marketing Strategies

Apple Marketing Strategies

Want to steal some of Apple’s highly successful marketing strategies? I don’t blame you. Even during the recession they broke sales records with consumers paying far more for Apple products, even when the competitor equivalents were better and cheaper. The key to their success is in their marketing strategies more than the products. Thing is, […]

5 YouTube Marketing Tips

5 YouTube Marketing Tips

YouTube can really strengthen your brand image if you know how make it work for you. The new channel design and layout options are important so you need to familiarise yourself with them. If you are a YouTube partner, then you can make money directly from your videos by running Google ads on them. If […]

Why Viral Videos Succeed

Why Viral Videos Succeed

42% of viral video shares happen within the first week of being published. After that things slow down considerably. A study from Unruly Media revealed that about 10% of shares happen on the second day, and that 25% of shares happen within the first three days (within 56 day period).   But not all videos […]

Infographic: 3 Great Examples of Rebranding

Infographic: 3 Great Examples of Rebranding

Even huge multinational, easily recognisable companies need to reconsider their branding from time to time. The last thing you want is for a reputable brand to go stale. Sometimes the logo needs updating or maybe rebranding is as simple as coming up with an innovative new slogan. The following infographic takes McDonald’s, Guinness and Coca-Cola […]